When you are planning and visualising what your website should look like, there are 5 key types of photographs that you will need.

But why should you use photographs?

You need to grab the attention of your website visitor fast, and photos are processed significantly faster than having to read text.

But you only have 6 seconds to grab their attention!

Many businesses use stock images though, and there are a couple of problems with this. One is that another business could also use the same images, and that could potentially be your nearest competitor.

The other is that it doesn't show your ideal customer the true face and story of your business.

So let's have a look at the 5 different types of delicious photographs that you need for your website.

Be an attention grabber: have the first thing a visitor to your website sees is a beautiful, and stunning high quality photograph, that is completely on brand, and make them instantly want to try your food.

Show off your amazing restaurant, your signature dish or your artisan range of products.

Let them admire your wonderful business and make them want to eat your food or enjoy your drink.

Have high quality headshots. After the home page, the about me/us page is quite often the second most popular page on your website.

People want to know who is making their food and the story behind the passion for your business.

If it's just you, then you will need to show the face behind the business. Make sure you have a high quality professional headshot of you looking directly at the camera, so that you start to build that connection with your prospective customer.

But if you have a team, create a wonderful team page as your about us section. Besides the shot looking at camera, you can also be more creative with some more fun shots, telling a bit more of your story. Increasing the amount of different images people see of you and your team, the more that they feel they are getting to know you.

And don't forget that all important smile!

Here are a couple of example about me/team pages.

If you are a food product business, you need to show high quality photographs of what you are selling. High quality images give a higher perceived value of the product. You can showcase your products in and out of the packaging, but also in use, to get the full impact from your photographs.

If you a food service business, you will still need those high quality images. Bring your menu to life with drool worthy photos of your delicious food.

Make your customers hungry for your food with stunning food photography.

Everyone loves a story, and your customers want to know about how you started, what inspired you and your journey. They want to know your why, and why they should try your food and drink.

Build the anticipation of tasting your food and drink with your potential customers before they have even walked through your door.

Your customers also love to see behind the scenes.

Photographs of your food being made or in the field, you meeting your suppliers, your working day, the fun you have with your team, and your business premises all tell that story of your business.

Curate a beautiful photographic business food brand story.

All of these images are also great for all your social media channels,

So make sure you get sharing them out across Facebook, Instagram, X and LinkedIn just for starters. Make sure you maximise the investment that you have made into professional business photography and stop the scroll for your delicious food.

And while we are on the subject of social media, are you ever not sure what to post, or do you run out of ideas?

We create monthly food and drink social media marketing planners with all the key dates for the month.

Sign up now for our FREE monthly update on special food days and events, and you will never run out of ideas again.